Profit Margin and Markup Calculator
Calculate profit, margin, and markup from your costs and selling price. Find a price for your target margin.
Additional costs apply to the entire quantity. Include only costs you want reflected in this calculation.
- Revenue
- €100.00
- Total cost
- €60.00
- Profit margin (%)
- 40%
- Markup (%)
- 66.67%
- Target selling price (per unit)
- €100.00
Profit = revenue − entered costs. Margin = profit ÷ revenue × 100. Markup = profit ÷ entered costs × 100. The result is not automatically net profit; it depends on which costs you include.
Understand profit margin, markup and selling price
Profit margin compares calculated profit with revenue. Markup compares that same profit with entered costs. Quotilo uses unit cost, unit selling price, quantity and additional order costs; the result is not automatically net profit.
Enter cost and selling price per unit, quantity and any additional costs for the whole order. The calculator shows revenue, total entered costs, profit, margin and markup. A target margin gives a suggested selling price per unit. Currency changes formatting, not exchange rates.
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Calculate and compare a pricing scenario
1. Enter unit cost and selling price
Use figures on a consistent tax basis. The calculator does not determine applicable taxes or look up costs.
2. Enter quantity and additional order costs
Unit cost is multiplied by quantity. Additional costs are added once to the whole order, rather than once per unit.
3. Compare margin, markup and target price
Enter a target margin from 0 to less than 100%. Review the resulting unit price and the assumptions behind the costs you included.
Use the chosen price in a business document
The links open separate tools. Enter the price and other details yourself; there is no automatic transfer.
Propose a price to a customer
Create a quotation →Use a quotation to describe proposed work, prices, validity and terms after you have assessed your pricing scenario.
Request payment for agreed work
Create an invoice →Use the invoice tool when you need a document requesting payment. Enter your chosen price and check its taxes and totals separately.
Interpret the result using your entered costs
The calculation is only as complete as the figures you include.
Profit is not automatically net profit
If overhead, fees, wages or taxes are missing from your costs, they are missing from the result too. Decide which costs your calculation is intended to include.
Keep total order costs separate
Enter a one-off delivery charge or other order expense once in Additional costs. Do not enter it both in unit cost and as an additional cost.
Choose a target for your own business
There is no universal good margin. Consider the costs you included, operating needs, pricing conditions and risk rather than relying on a fixed industry benchmark.
Margin and markup use different denominators
Use total revenue and total entered costs for the order. A target margin is a share of selling price, not a markup on cost.
Profit = revenue − total entered costsMargin (%) = profit ÷ revenue × 100Markup (%) = profit ÷ total entered costs × 100Target unit price = (total costs ÷ quantity) ÷ (1 − target margin / 100)With $70 included cost per unit and a 30% target margin, the target selling price is $70 ÷ 0.70 = $100. Margin is undefined at zero revenue; markup is undefined at zero cost.
Each link opens a separate tool. Enter the chosen price and other details yourself; data is not transferred automatically.
Example: $100 revenue and $70 included costs
One unit sells for $100, with $60 unit cost and $10 additional order costs.
Profit is $30. Margin is $30 ÷ $100 = 30%; markup is $30 ÷ $70 ≈ 42.9%. This is profit after the entered costs, not necessarily net profit.
What the calculator includes
- Revenue and profit from entered costs and quantities
- Separate margin and markup percentages
- Additional costs applied once per order
- Target selling price per unit from a target margin
- Calculation inputs saved locally in this browser
More business tools
Built on the same fast, private document engine.
Understand margin, markup and entered costs
Profit = revenue − entered costs. Margin = profit ÷ revenue × 100. Markup = profit ÷ entered costs × 100. The result is not automatically net profit; it depends on which costs you include.
Questions about margin and markup
How are profit margin and markup different?
Margin divides profit by revenue; markup divides profit by cost. With $100 revenue and $70 included costs, profit is $30, margin is 30% and markup is approximately 42.9%.
How do quantity and additional costs work?
Unit cost and selling price are multiplied by quantity. Additional costs are added once to the whole order. The target selling price is then calculated per unit.
What is a good profit margin?
There is no universal benchmark. A useful target depends on the costs included, your operating needs, pricing conditions and risk. Check that the result covers the costs relevant to your decision.
Does the calculator show net profit?
Not automatically. It subtracts only the costs you enter. Missing overhead, fees or taxes will not be deducted, so the result should not automatically be described as net profit.